In Ho Chi Minh City, a café has come up with an unusual business card
To draw people in, the Loft Café distributes business cards in the shape of cups, containing an extract of the menu and a map to the café.
How can you get passing customers to come back for a coffee when they feel like it? In Ho Chi Minh City, as in other places, it’s not easy…
This bar and restaurant wants to stand out to visitors so that they find their way back to the establishment.
To achieve this, one idea has hit the bullseye: using a business card to provide both the menu and the location. Thanks to this simple item, which can be kept in a wallet, customers can find their way back to the bar without getting lost, and even plan ahead what they want to order!
This creative approach can also be found in the décor of the café, which is particularly stylish. In fact, the bar has taken advantage of the fact it is on the first floor of a French-style building, the café has gone for a colonial, ‘Old Saigon’ atmosphere in terms of its design.
26 Lý Tự Trọng, Bến Nghé,
Ho Chí Minh City, Vietnam