WHSmith opens tea room in Paris
The bookshop WHSmith in Paris has played up its British side by opening a typical Twinings London tea room in its store.
WHSmith, the famous British bookshop, located opposite the Tuileries in Paris, has reopened a tea room on the first floor of its store, after it had been closed for more than 30 years.
As discreet as it is British, this salon was developed with the brand Twinings.
An iconic yet discreet venue
When the WHSmith store opened, one could enjoy a cup of tea there while browsing a book, in a bubble far removed from the Parisian bustle.
And now the bookshop has decided to open an English tea room by linking up with Twinings, holder of a royal warrant.
Visitors access the tea room via a hidden corridor on the first floor, tucked away behind the shelves. This intentional discretion reinforces the cosy, timeless nature of the tea room.
The venue is not short of full of charm. There are three distinct areas with stained glass windows, panelling, and mouldings of a bygone age: this salon is the perfect setting for an English ‘tea-time’.
A resolutely British experience
The English setting is more than just a portrait of the Queen, which takes centre stage.
It comes from the Twinings influence, offering more than 55 varieties of tea on the menu, pancakes and other dainty cakes straight from the English side of the Channel. Above all, it offers the chance to read available books in the language of Shakespeare with no time limit so that ex-pats can come and recharge their batteries at WHSmith, and feel at home.
A diverse menu for all tastes and all prices
The menu offers a wide variety of teas, more than 55 different types in total. There are several blends produced by Twinings ‘tea testers’, including the famous Earl Grey, but also forty-odd less well-known teas, the Imperial Pu’erh or Chinese Oolong for example. These teas are also available to buy in-store.
To accompany the drink, the menu also offers toast with ham, porridge and even pink raspberry cupcakes. Cakes and English specialities can also be found on the menu: cheesecakes, Eton mess, brownies… Everything you could need for a perfect lunch, brunch or English tea!
The fruitful combination of bookstore and tea room
The place has found a winning formula: combining a comprehensive book collection provided by WHSmith (with the largest English catalogue in the capital), a high-class retailer that offers rare Twinings teas, and the atmosphere in the tea room itself.
The contribution of the ‘tea testers’, as expert as wine tasters for tea, hired by the company in this hidden venue, is a mark of the quality both of the tea and the time spent enjoying it.