In Vienna (Austria), a hotel is sharing its sources of inspiration on its website
The Altstadt has initiated ‘La Muse’, a column on its website where its sources of inspiration are presented, particularly in the areas of art, culture, architecture and design.
The Altstadt is a luxury hotel located in the heart of Vienna, surrounded by museums displaying Klimt artworks, and Viennese bakeries which are a delight to the eyes.
The hotel takes advantage of this position to present a dedicated column on its website which it calls ‘La Muse’.
In this column, the company shares rich, illustrated content about items of interest and anything new in Vienna. For example, there are interviews with hotel employees, local business people and even famous customers at the establishment.
‘Altstadt’ means ‘old city’ in German; and in fact the hotel likes to see itself as a unique entity, which like the city itself has a rich history, space and environment. The column ‘La Muse’ serves as a guide to this unique city to transport the customer into a participative world for a rich and meaningful, artistic experience.
This initiative from Brand Content is a real asset for the hotel, which allows it to show off its own creativity, its location and to share a bond with customers based on arts and culture.
1070 Vienne, Autriche