A bank that looks and feels like a hip clothing boutique
Singapore bank, OCBC launched their Frank by OCBC concept in 2011, creating a bank specially designed to appeal to young customers in the style of a trendy high-street shop.
Over 130 different credit and debit card designs are on offer, all with a modern look taking inspiration from comics, the latest films, and more. Customers even have the option of changing their design (for a fee), transforming these cards into stylish fashion accessories.
OCBC has one clear goal: to become the first bank that offers banking services truly tailored for a young generation of customers, not only in terms of their products but in the very atmosphere of their high-street shop branches. And considering that financial blogs Financial Brands has just described them as “the coolest bank Gen-Y has ever seen”, it seems they have succeeded.