At la Défense, a custom tailor version 2.0
In the shopping centre at La Défense, there is a shop that sells custom suits for the same price as off-the-rack.
In the 4 temps shopping centre, Tailor Corner is the first new tailor to offer reasonable prices for services that border on luxury.
In this specialist men’s store the customer is first welcomed by a tailor who takes their measurements. The customer is then connected to a machine where they can choose the material and cut. More than 200 combinations are possible (collars, pockets, initials, colours…). The tailor is available to offer advice and his expertise.
The details of the order are sent to a workshop which delivers the product to the customer’s home in three weeks (as opposed to three months for traditional custom services). The prices are similar to those found in off-the-rack stores.
During the sale, the customer receives a digital loyalty card which includes their measurements and makes the next purchase easier.
This innovation was launched in 2013 in a provisional manner. It remains in place today. That proves that it has fulfilled the needs of a digital clientele which is increasingly after personalised products.
15 Parvis de La Défense
Centre commercial les 4 Temps