At Mount Seymour, girls ski for free on Monday nights
The “Girls night out” promotion organised by sports equipment retailers in Vancouver lets women, who are fewer than men to hit the slopes during the week, ski for free on Monday nights.
This concept was dreamed up with three objectives. Firstly, it makes sure the resort, as well as the bars, remains full during the slow periods. Secondly, the coupon system consequently gets more customers in every week for the resort’s stores that are funding the initiative. Finally, in exchange for the voucher, women are encouraged to make a donation towards the prevention of breast cancer.
Mount Seymour ski resort
Vancouver, BC, Canada