At Mount Seymour, girls ski for free on Monday nights

In exchange for a coupon that can be picked up each week from one of the mountain sports equipment retailers, women have access to all ski lifts for free on Monday nights.

This concept was dreamed up with three objectives. Firstly, it makes sure the resort, as well as the bars, remains full during the slow periods. Secondly, the coupon system consequently gets more customers in every week for the resort’s stores that are funding the initiative. Finally, in exchange for the voucher, women are encouraged to make a donation towards the prevention of breast cancer.

Practical information:

Mount Seymour ski resort

Vancouver, BC, Canada