In Aulnay-sous-bois, an African restaurant is challenging the norms of fast food
This restaurant is using standard fast-food practices to make traditional African cuisine more popular and more accessible.
Le Tombouctou was opened in Aulnay-sous-bois. On the menu you can find traditional Senegalese and Malian dishes: Thiou, Yassa, Mafé… African gastronomy is still not well-known in the region around Paris but this restaurant is trying to get the word out.
To do so the founders came up with the idea of creating a real fast food outlet. All the usual features of fast food are found at the heart of the restaurant, with a quick till, eat-in or take-away and Americanised menus.
The restaurant is aiming to merge two concepts, traditional cuisine and fast food, in order to appeal to a wider audience, and not only consumers who are already accustomed to African cuisine. A simple, fast service allows customers to relax and invites them to try the experience.
The restaurant is flourishing and the owners are planning to open four new establishments in the medium term.
59 Rue Maximilien Robespierre