In Champfleury, a grocer offers ready-prepared fruit and vegetables
Faced with the competition of the big supermarkets, Le Fruitier in Champfleury has decided to launch pre-cut products in-store.
Lots of supermarkets offer, next to their fresh fruit and vegetables, packets of pre-cut, ready-to-eat products; this concept is much rarer in little local shops.
Yet ready-to-eat products are part of a growing trend in modern consumption: consumers are increasingly after practical, individual products which need no preparation and can be eaten anywhere at any time of the day.
That’s why a grocer in Champfleury, Le Fruitier, has set up a machine in the middle of his store where his employees can cut and prepare fruit and vegetables in front of the customers.
In this way Le Fruitier guarantees both the fresh products and high quality expected by a grocer, and the ease of preparation of prepared products. This has also helped increase the number of loyal customers, including in volatile demographics such as single people.
7 Rue des Marronniers
Tel.: 03 26 36 26 17