In Copenhagen, a supermarket offers unsold provisions from major stores
In order to fight against food waste, Danish supermarket WeFood buys unsold stock from major supermarkets and offers them to responsible customers.
According to the United Nations Organisation for food and agriculture, a third of food produced worldwide is thrown in the bin.
In Denmark, initiatives have emerged to counter this waste, including the example of WeFood, which sells unsold stocks from major supermarkets at reduced prices. The customers targeted are not the poor, but rather consumers who are committed to the environment.
Unlike other social food brands such as Daily Table, WeFood operates on a charitable basis, with the profits donated to the fight against poverty around the world.
The opening of WeFood echoes the current priorities of Eva Kjer Hansen, the Danish minister for food and the environment, and Princess Marie was present on the day of the inauguration. The products sold are, for the for the most part, past their sell-by date, but the supermarket guarantees that it conforms to food safety standards.