In Dublin: a bank in the heart of a university campus
In Dublin, Bank of Ireland has opened a branch in the heart of the university’s city campus. Aimed at students and university employees, this bank is more like a student society than a classic bank.
“The aim is to win over young people and earn their trust as soon as they enter the world of banking,” admits Elisabeth Sabbah, director of customer markets at La Banque Postale (Source: L’Etudiant).
Bank of Ireland has decided to get closer to its young customers by opening the Henry Grattan building in the centre of Dublin City University, DCU. The bank is innovative and digital. Split into five sections dedicated to different activities (information, deposits, withdrawals, appointments), the bank offers all the traditional services you would expect and even allows students to book a room to organise a meeting or work in a group. Four ATMs are spread around the building, both inside and out, and in two other buildings. Richie Boucher, a member of the bank says: “if we don’t provide for the unexpected, we guarantee to disappoint”. A team of four advise students in this digital environment where everything is available thanks to touch screens. The branch, more than just a bank, sees itself as a venue for exchanging ideas and communication.
Online financial magazine FinancialBrand believes this student branch of the bank is particularly innovative and avant-garde. The students are a crucial target because they are the customers of the future. The asset of a branch on campus is a great way of being more visible to this customer base. The concept store is available to 15,000 students and members of university staff as well as the 250,000 annual campus visitors.
Bank of Ireland
Henry Grattan Building
Dublin City University