In Grenoble, a story-distributing machine for queues
In the age of instant gratification, waiting can often be unbearable for consumers. In Grenoble, Short Edition entertains them by offering a short story to read while they wait.
It’s hard to capture the imagination of people, who often spend their time on their smartphones and social media. However Short Edition, in conjunction with the city of Grenoble, have managed it by showing some creativity: machines offering passers-by short tales to read during their wait.
Distributed throughout the streets, the eight machines allow readers to choose the time they have to wait (one, three or five minutes) and offer a selection of news, comics or poems to fill the time. Those who are busy can therefore do something during their exact waiting time.
The project has spread to other sites, with the installation of machines at the train station in Rennes and the Parisian shopping centre Italie 2. The initiative has been such a success that film director Francis Ford Coppola has ordered one for his restaurant in San Francisco.
12, rue Ampère
38 000 Grenoble