Local Ideas by Solocal Group UK Local Ideas by Solocal Group UK
Official source of professional inspiration.

In Berlin, a fashion and arts concept store has invented its own ‘made in Germany’ label

Publié le 1 July 2014
FB_SHARE_TXT TW_SHARE_TXT GG_SHARE_TXT VD_SHARE_TXTShare on Viadeo LK_SHARE_TXTShare on Linkedin SI_SHARE_TXT PRINT_TXT

Simon&me has invented its own shopping label to highlight its ‘made in Germany’ products, following very strict social and ecological rules.

In Berlin, a fashion and arts concept store has invented its own ‘made in Germany’ label

Simon&me is a small fashion and arts retailer, a concept store open only on Saturdays, offering a small range of products focussing on fashion and men’s lifestyle.

Made in germany 2

The brand used to sell classic T-shirts; but its founder, Simon Freund, decided to invest in local production and the guarantee of the quality of its products to stand out from his numerous Berlin rivals.

To do this, he launched his own label ‘made in Germany’ and imposed a number of production restrictions on the items sold in-store.

 

Made in Germany 3

His social and ecological commitments, as regards to the quality of raw materials, work conditions of the craftsmen, or the control of the supply chain, are guaranteed by the label stamped on the products.

This initiative also enhances Germany’s image as a creator of fashion and art objects.

 

Practical information

Simon&me

Fidicinstraße 17

10965 Berlin / Kreuzberg

+49 ( 0 ) 30 63 960 563

http://simonandme.com/

Tags :



COMMENTAIRES

LEAVE_A_COMMENT

Your email address will not be published. Required fields are marked *

*