In Berlin, a shopping centre devoted to the arts
Modulor is a business founded by a former student of architecture. The company offers a wide range of materials related to architecture, fine arts and creative activities in general. The brand offers products under its own label, as well as offering other brands the chance to sell goods under the same roof.
Modulor Material Total have created a sales area entirely devoted to the fine arts. As well as acting as a sales point for the brand’s own products, the building, measuring 1500m2, hosts products from other brands, thus becoming a shop that sells around 16,000 items. Stabilo, Pantone, Yellow Owl Workshop and other small businesses have their own self-run areas in the heart of the shop. Doors divide the different brands and their areas.
Modulor is more than just a shop, it’s a real hub for the creative arts. From paintbrushes to boards, via felt-tip pens, exercise books and office supplies, the brand offers everything that architects, designers and artists could possibly need. The brand’s product catalogue is available on their website. Purchases can be made online and different services are available to customers: cutting, machine hire and delivery. The blog, Planet Modulor, acts as a link between artists and their creations.
The brand is recommended by Foursquare, where it has earned a 9.3 out of 10 from 241 votes, and by the city guide Vivre à Berlin. The company’s Facebook page gives its 5,000 fans daily updates on events, new products and young artists. This way of working, based on collaboration and co-work, eliminating ‘competition’, has created a place for innovation and the creative arts.
Modulor Material Total