In Birmingham, a shop allows customers to book a ‘personal stylist’ online
In Great Britain, clothes brand Oasis is offering its customers the chance to book a rendez-vous with a personal advisor on its website.
Getting ever closer to their customers, the brand Oasis is now adapting to their clients schedules. In Birmingham and all the brand’s stores, a ‘My Personal Stylist’ service allows customers to book a personal advisor online and to arrange a meeting with them in any store, taking advantage of personalised expertise that fits their timetable.
In the rather general context of online shopping, Oasis offers a new approach to the physical act of shopping. While personal advice has always been part of the shopping experience, until now customers had to bend to the shops’ constraints. This initiative from Oasis reverses the dynamic and puts the customer in charge. Usually reserved for fans of luxury brands, the personal stylist is becoming more popular in the world of prêt-a-porter.
This service allows consumers to check the availability of advisors and the quality of the customer relations benefits from this improved service. The ease of booking, thanks to an online diary from Timendo, and the adaptability and free nature of the system, only serve to encourage customers to come to the store, which hasn’t been abandoned since the advent of online shopping.