In Boston, a restaurant decorates its dishes with QR codes
In Boston, Taranta restaurant offers its customers connected dishes: customers just need to flash the QR code on their plate to find out more about their meal.
At Taranta, there is no mystery over what is on your plate: customers can scan the QR codes that are printed on their plates to find out more about what they are eating. This curious decoration, made from cuttlefish ink, gives them access to lots of information. The origin of the ingredients, recipes or mini-documentaries on the ingredient they are enjoying, the content is varied and educational.
There are many advantages: customers take their choice of dish to heart and place more importance on their meal. The concept also encourages customers to try new dishes in order to access new information. Transparency on the origin of the products and quality of information, these are the two additional qualities that these QR codes provide Taranta.
This innovative idea has got people talking about the restaurant and its chef, who has already spoken of his concept at a conference in Boston. In an increasingly connected world, this new link in restauration enables the restaurant to create a quality customer relationship, and underlines that the brand knows its products at a tiny cost.
210 Hanover St, Boston