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In Detroit, 18 small retailers have joined together to create a ‘passport’ offering combined special offers

Publié le 10 July 2014
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A group of small retailers in Detroit have joined together to reward customers who choose to prioritise local shops.

In Detroit, 18 small retailers have joined together to create a ‘passport’ offering combined special offers

In November 2013, the main city of the state of Michigan went through an extremely precarious economic situation. As a result, several local shopkeepers joined together to maximise their profits through a system of cross-store offers.

They provide each of their customers with a ‘passport’ allowing them to obtain presents and special offers in associated retailers.

Detroit 3

 

 

 

 

 

 

The initiative is particularly welcome during the holiday season, when customers go from shop to shop looking for presents for their loved ones.

This is an inter-professional approach that could prove highly valuable during this time of crisis.

 

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