In Hanoi, the Asiatica travel agency turns its customers into global ad agents
Asiatica, a travel agency based in Hanoi, Asia, has found a way to please its customers while at the same time serving its own interests, all by simply giving out postcards.
Those aren’t any old photos on each postcard, they were all taken by the agency’s own tourist guides, a clever way to both share their own view of their country with tourists and guarantee full exclusivity on the snaps.
It’s easy to see what the agency hopes to achieve; by giving out these postcards, they will encourage even their laziest customers to write to their loved ones during their travels. And, as each postcard carries the name of the tourist agency, this guarantees them an almost global advertising campaign, which would otherwise have been impossible for such a small Asian travel agency!
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