In Kashiwa, a Japanese café that gives you the previous client’s order
The Japanese café wants to get rid of dining monotony and offer its customers a surprise menu each time they order. Their order is processed…but is served to the customer behind them. This way, it’s impossible to know what you’ll receive at the café, and customers can discover brands and snacks they have never heard of or tried before.
Some customers have made the most of this idea by placing large orders to see the joy on the face of the person behind them (Cabel has blogged about this). The café encourages its customers to communicate with each other (not to lie about what they’re ordering, of course), and prides itself on creating consumer bonds between people, who at first had absolutely nothing in common with each other.
The Japanese café confirms that consumers rarely order just a drink or a simple snack, so as not to look like a Scrooge to the person behind them. The average price of an order is therefore higher than in a traditional café. However, few customers have dared to come to the Ogori Café at lunchtime, for fear of only receiving a small snack when they had ordered a meal. This is a problem which the café is currently working on.
Practical Information: Ogori Café – Urban Design Center, Kashiwa, Japan