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In Laval, a store devoted to innovation

Publié le 2 September 2014

Neoshop only sells products issued from the 250 start-ups created in France every year. This ‘innovation store’ collects customer opinions to help start-ups better understand their clients’ needs.

In Laval, a store devoted to innovation

Founded by Marie-Alizé Favreul, Neoshop is a multi-purpose store located in the Qwartz shopping center in Laval, Laval Science and Technology Park. Innovative products are sold on the ground floor, while the first floor offers a ‘connected’ conference room with 3D printer which can be hired for product presentations and co-working workshops. Products are selected from an online catalogue and presented in-store for six months. They range from a custom wireless computer, a metal grill pizza oven, and a wireless phone charging electric cupboard. All the latest offers are presented in the online catalogue.

Neoshop organises conferences and other events alongside workshops, which offer a friendly alternative to working alone.

Success has led to temporary stores opening in the Paris area, and the concept in now being developed in London and Edinburgh.

Staff are trained to use the products and collect and analyse customer feedback to help improve the innovations (use, packaging). The more innovative a product is, the harder it is to access the market. That’s why Neoshop offers access to distributors, thanks to media coverage and notably a program on the BFM Business channel. Néoshop 2

University partnerships, with University College London for example, as well as partnerships with distributors like Leroy Merlin, promote innovative design, as do the methods used (lean start-ups, lead-user workshops, design thinking). More than 40 start-ups have already featured at Neoshop. The company’s Twitter account has more than 1000 tweets and 700 followers. Project director Marion Hurbin, also runs an account on Scoop.it.

Practical information:

Neoshop Centre commercial Qwartz 20, rue du jeu de paume 53000 Laval 02 43 53 81 56

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