In Le Havre, an eco-friendly baker delivers lunches
Office workers in Le Havre no longer have to face the long queues in the bakerery at lunch-time. He comes to them.
This original initiative, called ‘le boulanger perd les pédales’ (roughly translated as ‘the baker’s lost his marbles’), is the delivery of the baker’s products by bike all over the city of Le Havre. His customers? Office workers who want to save precious minutes on their lunch break without sacrificing the quality of their lunch.
‘Le boulanger perd les pédales’ offers a wide range of boxes which contain a sandwich, a drink and a dessert. For those with a sweet tooth he also offers a snack box: pastries and hot or cold drinks.
The principle is simple; the customer visits the baker’s website, makes their choice and calls the number. They then receive their order at the time and venue indicated.
This concept has allowed the baker to move into a new market, as well as adding a green touch and saving considerable time for customers. This delivery system of bread is reminiscent of the systems that exist in tiny villages.
The baker uses a tricycle which allows him to serve the most possible customers in Le Havre.