In Livorno, no need for a trolley to do your supermarket shop
Large surface retailers emerged only recently in Italy, where the population remain much attached to the idea of local shops. To help with this evolution, a new-style supermarket has been set up by an Italian entrepreneur.
Customers search the aisles without trolleys or baskets, but solely equipped with an optical reader, with which they scan one of the 2,700 products available.
Product stocks are stored in a large reserve behind the supermarket. While the customer shops, an employee selects and collects the chosen products. When finished, the customer simply heads to a counter near the exit to collect his bagged items.
This system is a time-saver for customers, but also has major benefits for the supermarket: a much-reduced sales area, simplified logistics and almost no theft (theft represents 3% of turnover in Italian supermarkets).
Via Gian Battista Guarini, 24, Livorno, Italy
39 0586 401754