In London, a hotel gets involved in takeaway lunches
Takeaway meals is a service rarely offered by hotel restaurants. They tend to focus on table service quality. These restaurants are often deserted at lunchtime and make most of their profits at dinner.
In order to secure extra revenue, The Place hotel restaurant in London has created a takeaway dish service. Market data has shown that customers, bored of sandwich shops and salad bars, were looking for quality hot meals.
Dishes on offer are the same as those served on site: fresh salads, hot dishes from around the globe and even roasts. Customers can take advantage of high-quality cuisine while saving time for other activities.
The London hotel restaurant uses its Facebook page to announce what’s on the menu. It advertises new dishes and offers seasonal meal ideas. More than 5000 customers have admitted to being fans of the takeaway concept.
The Place, Melia White House Hotel
Albany St, London
+44 20 7391 3000