In London, a restaurant proves that getting to know your customers can help build your brand
In London, Bonnie Gull, a fish and seafood restaurant opened in September 2012, created an interesting pricing strategy 3 weeks prior to its official opening: diners received 30% off their final bill, providing they filled out client-satisfaction forms after their meals. From this, the restaurant could tweak their recipes and pick up on any problems before their official opening.
On each of the 10 evenings, tables were reserved for people invited by Bonnie Gull, meaning the team could make any changes necessary before the big launch. Baskets of bread were replaced by luxury oysters whilst new menus, altered depending on the fish caught locally that day, were printed with the day’s date.
The restaurant benefited greatly from their innovative introductory special offer, and the practice-run enabled the waiting staff, bar staff and chefs to perfect their trade and recipes. Gourmet-lovers, who discovered the seafood restaurant prior to the official opening, have been able to experience first class cuisine for tiny prices and have been delighted to help the Bonnie Gull team. “We had a great evening, and it was fun feeling like we were top food critics on a TV show. Not that they needed us! The food was divine and more than ready for the big opening”, said Richard Thomas, a friend of Alex’s who attended one of the pre-launch evenings.
55-57 Exmouth Market, London, EC1R 4QL