In London, clothing brand Cyberdog mixes fashion with its night-club and spaceship themed store
Cyberdog’s motto is to create unique, fun and bright clothing, and its Camden Town, Manchester and Brighton-based stores all follow this mantra. Each retail store resembles the interior of a spaceship, much to the delight of their loyal customers.
Each in-store layout reflects these 4 different themes. Half nightclub with neon lighting and techno music, half other-worldly spaceship with giant alien-shaped forms projected onto the walls. Meanwhile, staff proudly display their multiple piercings, tattoos or fluorescent hair.
The brand has no trouble pulling off this crazy mix of clothing, space objects and club music thanks to their imaginative London creators and now wants to create clubbing meccas for individuals that are not afraid of going against the grain. ‘We want to go where no brand has ever been before’, explains their website.
Their flagship retail store in London is a real must-see destination for visitors. The brand has increased its outreach thanks to being mentioned and recommended in numerous tourism posts and blog pages. Cyberdog’s Facebook page now boasts over 42,000 likes whilst online magazine Madmoizelle voted them the ‘craziest store in London’.
Cyberdog have successfully created a unique brand culture around their store and have developed an ever-expanding fan-base who identify with the brand’s culture. This simply goes to show how important originality is when it comes to success, in terms of both brand identity and in-store atmosphere.