In London, flowers are delivered by bike
In London, a family of bike lovers have decided to start delivering flowers by bike every day of the week.
The Petalon delivery service has become very popular with Londoners. It has certain values: launched by a family of cycling fans, the service aims to be quick and ecologically responsible. These are excellent reasons for people to try out this quick, eco-friendly adaptable bike delivery.
Customers can order bouquets until midday and they will then be delivered on the route that best suits the delivery person. With Petalon, neither the performance nor the speed is the main priority, unlike typical delivery services, this is an alternative way of life that forces people to take their time.
Petalon has targeted a public that loves slow-business. The florist’s comes up with bouquets according to their inspiration and prioritises the quality of flowers over the quantity. Success hasn’t taken long: the service is very visible on social media and has led to similar initiatives in a number of European cities. The initiative translates well to the new mindset of some people in the city: well-being is a right and not just ‘something different’.