In London, the oldest chemist has successfully entered the digital age
At a time when online sites are threatening the existence of local businesses, even in the health sector, the oldest chemist in London is counting on the web to help bring back customers to its dispensary.
In London, the D.R. Harris & Co chemist is looking to modernise its image while keeping the traditional aspects of its store. On its website, the brand allows people to follow all the store’s latest news via a newsletter on the latest products as well as the chemists’ history. It is also very active on social media where it publicises its traditional products.
The communication and familiarity that this develops, rebuilds the trust that used to exist between regulars and local shop owners.
The brand has earned the trust of an urban clientele which is increasingly mobile, offering them a reassuring reference point. Its logo, ‘Warm, Woody, Unmistakeable’, plays on these strengths, which are in contrast with the growing impersonal nature of many businesses.
This London chemist also plays on the idea of vintage and nostalgia with its décor that resembles old English apothecaries. With a 360-degree animation, customers can prepare for their visit and get to know the antiquated atmosphere. The wooden shelves house a number of traditional products. D.R. Harris and Co have managed to combine tradition and modernity, in a warm, urban setting.
D.R Harries & Co
35 Bury Street,