In London, Topshop celebrates its shoppers’ streetstyle
Famous British high-street brand Topshop, known for its on-trend and out-there clothing, is celebrating its customers’ fashion sense. In its London-based store, staff have started pinning pictures of customers they deem the best dressed to a style board each month.
The most inventive stylish customers are given a “style award” and their picture is pinned onto the “Style Winners Gallery” board, located in every branch of the store, giving them country-wide recognition. Their photo is also added to the Topshop UK Style Winners album on Facebook for all of the brand’s Facebook fans to view.
Thanks to this style initiative, Topshop has cemented itself as one of the most on-trend high-street fashion brands, constantly producing innovative, catwalk-worthy trends, and has established a genuine relationship with its style-conscious customers who are now competing to make it on to its prestigious style boards.
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