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In London, Topshop celebrates its shoppers’ streetstyle

Publié le 21 May 2014
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Famous British high-street brand Topshop, known for its on-trend and out-there clothing, is celebrating its customers’ fashion sense. In its London-based store, staff have started pinning pictures of customers they deem the best dressed to a style board each month.

In London, Topshop celebrates its shoppers’ streetstyle

The most inventive stylish customers are given a “style award” and their picture is pinned onto the “Style Winners Gallery” board, located in every branch of the store, giving them country-wide recognition. Their photo is also added to the Topshop UK Style Winners album on Facebook for all of the brand’s Facebook fans to view.

In London, Topshop celebrates its shoppers’ streetstyle

Thanks to this style initiative, Topshop has cemented itself as one of the most on-trend high-street fashion brands, constantly producing innovative, catwalk-worthy trends, and has established a genuine relationship with its style-conscious customers who are now competing to make it on to its prestigious style boards.

Practical Information:
Topshop
44 Kensington High St, London
+44 20 7938 1242

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