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In Madrid, a vending machine that changes its prices depending on the weather

Publié le 9 June 2014
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In Madrid, 18 Limon&Nada drink vending machines from the Minute Maid brand (part of the Coca-Cola group) have been installed around the city. These aren’t your average vending machines, their prices drop as temperatures rise.

In Madrid, a vending machine that changes its prices depending on the weather

We had fun finding out the following statistics:

  • When the temperature is below 25°C, one bottle costs €2
  • Between 25°C and 30°C, the price drops to around 1€40 per bottle,
  • And if the mercury creeps past 30°C, one bottle will cost you just €1.In Madrid, a vending machine that changes its prices depending on the weather

These revolutionary machines are installed in strategic local positions around the Spanish capital, including bus stops, parks, and other such places that are crowded or get a steady flow of foot traffic. The idea is ingenious, not only for how it will boost Minute Maid brand recognition, but also the brand’s image.

What’s more, a special app has been developed enabling customers to follow the price fluctuations of the drinks in real-time!

While the goal of this operation was primarily to promote the thirst-quenching benefits of the drink and the brand value, the true potential of the idea is, in actual fact, huge.

 

 

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