In Majorca, a hotel brings its guests together through a Twitter social media community
The Sol Wave Hotel has chosen to use the social networking site Twitter to communicate with its guests and allow them to meet each other. This Spanish four-star Majorca hotel creates a modern, friendly and fun experience for its residents, somewhere between the real and virtual worlds they inhabit.
Situated on the seafront in Magaluf, the hotel counts wave pools as part of its charm, and puts on musical evenings, sporting events and disco nights, which pull in Majorca’s young tourists.
The hotel also uses new technology to allow its guests to meet new people: it has created an app which allows guests to communicate with other residents at the hotel using the social media site Twitter via the hashtags #sowavehouse and #socialwave.
This is a great example of innovative social media usage. It’s now possible to get in touch with other hashtag holiday-makers through geolocation and organise a get-together with them, just by telling them the number of the sun lounger that you are currently sunning yourself on.
What’s more, snacks and cocktails can be ordered via smartphone, by using the hashtag #FillMyFridge, and are brought to you by the pool or in your room.
According to the hotel manager, this concept appeals to “a young and sociable clientele who is always in search of new experiences and sensations to share with a growing virtual community”. This Majorca hotel app is certainly going to help with that!
Practical Information: 18, Avenida Magaluf, 07181 Magaluf, Calviá, Majorca