In Malmo, Sweden, a small DIY store creates a Facebook page to loan small DIY equipment
In order to compete with major DIY retailers, this local hardware store has gambled on local service. It has designed the ‘ToolPool’, a system of free loans of DIY tools (drills, sanders, screw guns…) to customers who rarely have the equipment required to carry out odd jobs at home.
The initiative came from the fact that the hardware store earned its greatest profit through sales of small products, like pots of paint, screws and nails. Therefore lending equipment does not represent a major financial loss and is a great tactic for customer loyalty.
A month after the system’s launch, sales had already increased by 25%, and nearly 600 people had signed up to the Facebook page created for reserving equipment.
The initiative comes with an ecological aspect, by eliminating pointless purchases, when you know the average time a drill is used is 12 minutes, and that 50% of purchased drills are never used!
Stora Nygatan 24 Malmö
040-30 62 00