In Miami, a garage taps into brand content
Aware of the important stakes linked to their activity, Adrien’s Service Station has devoted a part of its website to driving tips.
Adrien’s Service Station is a garage in Miami with more than 30 years of expertise. Recently it decided to increase its support role for customers by offering Car Tips on its website. Drivers can find technical tips but also advice on road manners.
By focusing on road security, the garage has created a personal link with its customers. It’s not just there to repair but also to prevent. The website also offers free expertise by email, which all drivers can take advantage of: trust and availability are the company’s keywords.
While garages are often picked for their proximity rather than their own identity, Adrien’s Service Station has gambled on establishing a relationship of altruistic trust with its customers. The great scores on Google and Yelp are no doubt linked to this effort.