In Milan, a pharmacy is going avant-garde
In Milan, Dr Fleming’s pharmacy offers an innovative, connected service which contrasts with the usual pharmacy standards.
Dr Fleming’s pharmacy is not your standard health establishment. The complete opposite of the standard pharmacy, Dr Fleming’s offers a new, surprising and very modern type of pharmacy. Here there is no till, very few products are displayed and the pharmacist meets customers tablet in hand to serve them directly.
The décor follows a similar pattern of breaking the rules: with a mix of white, blue and green, the brand’s image could almost be a spaceship or a modern art museum. It certainly catches the eye of passers-by in the street and attracts them to check out this surprising company.
This radical change has completely redefined the relationship between a pharmacist and his clientele. Patients are no longer simply forced to drop into the pharmacy, but instead they are customers, who, as in any shop, choose to visit and have been won over by the company. A real service pharmacy, which is a trend that is becoming increasingly prevalent in Italy.