In Milan, vegetarian restaurant Joia presents a philosophical vision of food
Pietro Leemann runs Joia, a Milan restaurant which is a temple of vegetarian gastronomy with a unique philosophy.
Pietro Leemann is an enthusiastic chef. He knows how to conserve the miracle of nature in a dish and is keen to share his love of fresh and healthy food products with his customers and other craftspeople alike. He is a real artist and architect when it comes to cuisine, and creates aesthetically pleasing dishes which evoke nature and its link to humans.
His cuisine, which he describes as Western zen, has philosophy written all over it. He is looking to share his gastronomic vision with the world, and is going much further than just using his culinary expertise. Eating at Joia means entering into a conceptual universe, into a world of ideas, thoughts and reflection.
The innovative menu portrays this idea. Rather than describe a dish by the ingredients which is it made from, Pietro Leemann prefers to name it according to “an idea”, “a thought”, “a vision of time which is constantly changing and yet never changes at all”. They look and taste like an exploratory culinary reflection.
This is how choosing from the menu works. It is itself named “Emphasis on Nature”, and from this, customers can choose the mysteriously named “Wild”, “Following Completion”, “Long Life”, and even “In Praise of Simplicity”. These names take customers into a meditative world and into a different vision of cuisine, a halfway house between food and spirituality.
Practical Information : Joia, Via Panfilo Castaldi, 18 , 20124 Milan, Italy. 02 2952 2124