In Montreal, a sports clothing retail store offers free lessons to its customers
Every week, sports clothing retail store Lolë organises free yoga and pilates lessons, and even jogging sessions. It lends sportswear to partaking clients who can then test products in a real situation.
According to the Canadian Sporting Goods Association, the sports clothing market represents 1.620 billion Canadian Dollars. Independent stores represent 8% of sports goods sold. These stores need to come up with solutions to increase their visibility compared with major sporting brands like Sport Mart.
Sports clothing retail store Lolë, has decided to offer appealing services to entice its customers. Free sports sessions are organised, during which customers can try out the products sold in-store.
The idea of trying out products in real conditions creates a strong link between brands and its customers. This way, the shop stands out from its competitors and develops a sporting partner image rather than just a sales point.
Through social media and the store’s Facebook page and Twitter account (@LoleWomen), people can follow the latest news and sporting activities organised by the brand: yoga lessons, running sessions etc. Customers can sign up to events and also online on the official website. With more than 3000 followers on Instagram and over 15,000 hits with #lole, Lolë is part of a very active community.
4075 rue St-Denis, Montréal