In Moscow, the “Anticafe Babochki” is reinventing dining by charging for its services by the minute
At the Anticafe Babochki, customers are no longer paying for what they order but for how long they spend in the café, and in doing this, can make the most of the services and equipment on offer in the café. This is an original way for a local business to reinvent the dining experience.
In its large white and bright spaces which are enhanced with a few splashes of colour, the Anticafé Babochki allows you to do “what you want”, without even having to order anything! The concept is simple: you pay for the time you spend there. The café rents out its equipped space for a reasonable price (2 roubles per minute, equivalent to £2 per hour) including any orders and a range of services.
The place was designed as a friendly, conversation-oriented space where visitors can relax, discuss the day’s issues and appreciate the vibe. Everything in here makes you feel at home and encourages you to stay for as long as you like. There are soft cushions and bean bags as well as board games and video games (including a Wii and an Xbox). The Anticafé Babochki also puts on concerts, exhibitions, films and photography classes among other events, and it’s all charged by the hour!
The café aims its multiple services at the working population, by offering office space with high-tech equipment (WiFi, connection points, projectors), as well as the possibility to rent meeting rooms.
The Anticafe Babochki has bicycles for rent, a practical service which is strategic too, as any clients using them will have to come back to the café to drop them off, perhaps for another half an hour and another coffee!
Practical information: 5 Monetchikovsky Lane, 3C1 Moscou, +7 8 (495) 951-98-59