In New York, a furniture retailer has fitted out a nap area in its bedding section
Located in the SoHo district, this bedding brand in New York has done everything possible to make its customers feel at home when in the shop.
Customers can put on slippers and a dressing gown, take a nap and even have a shower!
As one of the store’s representatives explained: “It takes more than 5 minutes to choose the bed in which you are going to sleep for the next 20 years.”
The bedding brand is convinced that the best way of winning over the hearts of its customers is to get them to test the products in real conditions: customers – including couples – are asked to take a nap in the bed, and when they wake up, they are offered coffee or freshly-pressed fruit juice.
The trial is completely free and there is no obligation to buy.
Customers leave a simple furniture store feeling like they’ve spent a night in a luxury hotel. The shop’s profits have flourished as customers are prepared to pay a little extra for these high-quality products, compared to bottom-of-the-range furniture.
49 Mercer Street, New York