In New York, a skate shop has launched the skate truck
In New York, mobile store Tre Truck moves around to meet skaters and offer them gear on location with no middle men.
Tre Truck owes its concept to the food truck: and in the same way, it moves around to find its customers. However the target of Tre Truck is very specific. The store specializes in products linked to skateboards and heads around the different skate-parks of New York. In order to make it easier to find the truck, Tre Truck has also sent out a phone number so that customers can call to find out where they are.
Beyond its main activity, Tre Truck organizes a number of events linked to the world of skating. Competitions, meetings with famous skaters and even concerts, the key is to offer a place to express skate culture. This investment in skate culture offers them real credibility with their target audience.
Founded by a young 21-year-old entrepreneur, Tre Truck has managed to capture the essence of the skating world in its sales model. By going to the skate parks, it is closer to the urban culture and habits of its customers. Mobile, alternative, sporty, this moving truck has become a reference point in the skating world in New York.