In New York, a sports club organises sessions in exceptional venues
In New York, KiwiSweat organises sports sessions in exceptional venues, which are kept secret until the eve of the event.
While most sports clubs base their activity on earning their members’ loyalty, KiwiSweat has taken an alternative approach to running a sports club. Here, there is no commitment: everyone signs up for ‘one shot’ classes. Customers are then free to change their mind from one class to the next, and can choose their teacher, activity and venue.
The choice of venue is one of the club’s great strengths: classes are offered in the most unlikely places. KiwiSweat keeps them secret until the eve of the class. People can find themselves doing yoga underneath the Brooklyn Bridge, or a spinning class at the MoMA or opposite the Hudson River.
This concept allows them to stand out from the countless other sports clubs around the city. Of course the customers are there to take care of their bodies, but above all, to experience something unique and discover some exceptional venues with an alternative view. The lack of commitment from customers is made up for by the exceptional side of the lessons, which can be ideal for group outing or a present, and easily appeal to new customers.
459 Columbus Ave # 306 New York
New York 10024