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In New York, a start-up is making custom-fit 3D goods affordable to all

Publié le 7 September 2015
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In New York, Normal is offering its customers the chance to print their earphones in 3D in their store.

In New York, a start-up is making custom-fit 3D goods affordable to all

Having started on the internet over the last few years, the brand Normal has opened its first store in the heart of Chelsea. Customers can come and get bespoke earphones thanks to a 3D printing system made available to them.

The store allows them to customise the product in real time: the measurements are made on the customer. If necessary, they can also be done using a specific application. Printing an object to measure in this way is usually prohibitively expensive, but Normal’s aim is to make these items relatively affordable.

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The opening of a store is a gamble for the company, but has helped make it more attractive. Beyond the visibility accrued by the brick and mortar, the brand also gives itself the chance to be in direct contact with its customers and accompany them throughout the process. The founder of the brand has transformed a service into an innovative customer experience, which allows the customer to follow the entire creation of their item as it happens.

Practical information

150 West 22nd Street
NYC
United States

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@NormalEars
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