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In Paris, a bakery launches a ‘bread content’ concept

Publié le 26 May 2015
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In Paris, Le Quartier du Pain stands out from other bakeries due to its intriguing virtual universe. The bread is not only a consumer product but a cultural object.

In Paris, a bakery launches a ‘bread content’ concept

Located in the 17th arrondissement of Paris, Le Quartier du Pain has created a website presenting its work, its philosophy and its level of quality. You can find the classic sections on the site: a venue presentation, the company’s history… but the bakery hasn’t stopped there.

On the home page, customers can discover new types of bread with surprising flavours: summer Tricolore with its spinach, tomato and curcuma flavour is a good example. Judging by the originality of the ingredients used (seaweed, citrus fruits…), fans of unusual flavours are guaranteed to find what they are after. Le Quartier du Pain plays on this to beat competition both in terms of quality and ambition in the creation of its products.

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The brand also puts a real focus on the bread, which it shows off like a fine wine. Each type of bread is accompanied by tasting suggestions and accompaniment ideas while some large baskets at the counter allow customers to try new products and specialties in-store. The bakery has enjoyed a lot of success with bread lovers, who appreciate the original recipes and good advice.

Practical information

93 Rue Raymond Losserand
75017 Paris / France

Website

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