In Paris, a clothes store has invented the concept of a clothes library
In Paris, fashion lovers have opened a library of clothes where members can borrow designer clothes for a limited period.
Our consumer model is being increasingly called into question, and consumers are looking for less onerous alternatives. Taking their inspiration from borrowing in libraries, l’Habibliothèque offers a new vision of fashion. In order to avoid unnecessary clothes purchases that you’ll never wear again, or to fall in love with an item without having to pay for it, they offer a vast collection of designer clothes.
The customers pay with a monthly subscription which allows them to borrow items, either from the store itself or online. They have ten days to take advantage of the items before sending them back to l’Habibliothèque which looks after the dry-cleaning. If they like the item, they can then buy it at a reduced rate.
L’Habibliothèque has it all: it offers an economical, community consumer model, which avoids unnecessary purchases and allows people to treat themselves at a reasonable cost. The subscription allows them to earn the loyalty of their customers while giving quality advice. They have more than 10,000 followers on Facebook, with a fan page that allows users to show off their style, reaching a large audience that can identify with the models.
61 Rue de Saintonge