In Paris, Stanislas cobbler’s gets customers involved in their shoe repair
In Paris, a cobbler’s has created themed workshops that take place once a week. Customers can learn how to repair their own shoes.
A cobbler’s image is generally quite austere and less charming than it used to be. Stanislas cobbler’s picked up on this and have attempted to dust down the image of its line of work. It decided to launch a shoe repair workshop every Thursday evening. During these private evenings, customers learn how to repair their own shoes in a warm, friendly atmosphere.
Customer participation in this sort of business is becoming more and more fashionable. The two owners are surfing on the ‘Do It Yourself’ wave to attract curious customers and increase the visibility of a service which is being used less and less by young people.
As a result, the cobbler’s has gained a strong reputation. The brand has created a strong, personal link with its customers. Cobblers and customers interact, making for a great experience for the client. The evenings have become increasingly successful and there is now a three-month waiting list for the Stanislas cobbler’s workshops.
9 rue Dombasle