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In Pomona, a shoe shop has been transformed into a transformative journey

Publié le 30 June 2015
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In Pomona, a shoe shop is using its shelves to create an original, changeable environment.

In Pomona, a shoe shop has been transformed into a transformative journey

In Pomona, in California, the Authentix Sneaker Boutique shoe shop stands out from the crowd, including itself. Thanks to an ingenious rotating shelf system, the layout of the shop is constantly changing and has become a real exploratory journey. Every design in the shop is exhibited on these shelves, and as a result customers find themselves on a quest to find the perfect model.

The store is constantly changing and offers an ever-changing shopping experience to its customers. They are no longer simply passive consumers, but the store has become a play area and place to explore.

This original design has also allowed them to free up the walls, which have become a free space where the brand has encouraged local artists to leave their mark and customize the store in the heart of the neighbourhood.

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At a time when online shopping is becoming increasingly popular, the Authentix Sneaker Boutique gives its customers genuine reasons to visit the store. Beyond the fun aspect of exploration, the store has also become a special venue for fans of street-art.

Practical information

Authentix Sneaker
Pomona
Ca. 250 W 3rd St 

Facebook ATNX143
Instagram Authentix Sneaker

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