In Royan, an estate agency coaches their customers in selling their properties
Estate agents are sometimes seen as simply intermediaries between buyers and sellers. And yet some offer their clients customised support.
While it is still very rare in France, home staging combines a range of techniques which help to highlight the value of a property for sale or rent. Home staging is more important than people realise in a sale, because purchase decisions are often made in a matter of seconds.
The owner of Home Passion, an estate agency in Royan, took part in home staging lessons in Montreal. She came back to France with the aim of helping her clients use that knowledge, and now she trains them in this new practice: declutter, standardise, personalise…
The time taken to train people in home staging helps the agency as much as it does the client. It enables them to sell the property more quickly and present quality products to future buyers. It’s an additional way for the estate agency to stand out in a very competitive market.
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