In San Francisco, a bar-restaurant has created a personalised gift card
In San Francisco, the Bar Tartine bar-restaurant has created a gift card to offer a meal to a friend. The concept advertises the restaurant while giving customers the chance to offer a personalised, original gift card.
Located in San Francisco, the Bar Tartine is an unusual place. While the products it offers are more closely connected to fast food, it is known for the culinary quality of its menu. Recently the ‘Gift Card’ initiative has helped it stand out from its competitors.
The Bar Tartine has introduced the gift card concept to the restaurant industry. Its customers can now offer a personalised card which allows a friend to go and eat at the Bar Tartine for between $25 and $250. Edited online, the card exists in several different formats and contains a personalised message addressed to the recipient. It gives access to all the restaurant’s menus and allows people to freely discover the cuisine of Bar Tartine.
The advantage of Bar Tartine is two-fold. The introduction of gift cards encourages word of mouth and helps them attract a new clientele. It also earns the loyalty of the existing customers by giving them the chance to offer an original, unique present.
561 Valencia St, San Francisco