In San Francisco, a restaurant is making waves thanks to a television show
The Waterloo City restaurant is making the most of its chef’s popularity, who is a regular on an MTV cooking programme. It is able to show off the diligence and modernity of the venue.
In San Francisco, chef Brendan Collins is the main attraction at Waterloo City. The bar-restaurant uses its website to highlight Brendan’s regular appearances on the MTV show – House of Cook. Brendan Collins is a mentor for a group of trainee chefs and gives them advice and criticism. He also appears in the show Bar Rescue, in which he helps to revitalize bars that are on the verge of going under.
TV appearances, particularly in the USA, are a measure of professionalism in relation to the clientele of Waterloo City. The restaurant takes advantage of the label ‘as seen on TV’, and shows off its chef in a promo video to underline his popularity. The website’s homepage shows Brendan Collins lecturing one of his students – highlighting his role as a mentor.
Large audience numbers enable the restaurant to attract a clientele which is curious to know more, while creating a strong image centred on the chef’s personality. Waterloo City can be certain that its customers leave with a positive impression.