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In Sao Paulo, a travel agency inserts promotional messages into their employees’ automatic out-of-office emails

Publié le 10 June 2014
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Brazilian travel agency Tam Viagens uses an unusual marketing tool for promoting their offers: the out-of-office email replies of all their employees who agreed to participate in their innovative advertising initiative.

In Sao Paulo, a travel agency inserts promotional messages into their employees’ automatic out-of-office emails

This agency asked the permission of employees leaving on holiday to insert promotional messages into their automatic out-of-office emails that would be sent out in reply to every email received during their absence. In exchange, those who agreed would be offered 30% off a Tam Viagens package holiday, redeemable at any time over the next year.

In Sao Paulo, a travel agency inserts promotional messages into their employees’ automatic out-of-office emailsColleagues and clients of these lucky holidaymakers who decided, on receiving the email, to make book with Tam Viagens, are also rewarded with a 30% discount.

This advertising campaign, named “Vacation Auto Discount”, has been a wild success, with over 90,000 people having received the promotional emails in just two weeks, leading to 13,500 holiday bookings. This is an impressive conversion rate for a cheap discount, given that 30% off is pretty standard in the tourism industry.

 

Practical information:

Tam Viagens,

1850 Rua Cerro Corá, Alto da Lapa, São Paulo

Tel: +55 11 3646-4545

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