In Seattle, a clothing retailer releases an app to facilitate the shopping experience
The retail industry is under increasing threat from the emergence of e-commerce websites which offer items at knock-down prices. Fashion retailers in particular have to offer an original shopping experience to clients to tempt them into their shops.
Hointers understands this: in its Seattle clothing shop, jeans are displayed with a single pair, vertical, opposite the customer. When the client spots an item they like, they scan the QR code label, and a model in their size is automatically sent to the fitting room. Smartphones can also be used to check information linked to the item (material, available colours, etc.).
Another innovation: clothes are labelled with a colour code, marking which style the item belongs to. This helps the customers to quickly find what suits them, including categories such as ‘big and tall’, ‘classic’, ‘relaxed’, ‘slim fit’.
The clothing store open at the end of 2012, with the aim of combining the efficiency of online shopping (no wasting time looking for a size or colour in a pile of clothes) with the benefits that come with shopping in a shop (chance to try on items and get advice from shop assistants).
400 NE 45th St
Seattle, WA 98105