In Sheffield, Great Britain, a shopping centre differentiates between idlers and customers in a hurry
Meadowhall, a British shopping centre, has got clever with lines on the ground. Two traffic lanes have appeared in the aisles, one reserved for busy customers, the other for those who fancy a stroll.
Busy aisles discourage a lot of potential customers, especially at weekends and during the sales.
A 10 year old girl shared her frustration with the Meadowhall team at being stuck behind people wandering in the aisles, and the dangers of being brushed aside by customers in a hurry. Her letter acted as a trigger to improve the visitors’ retail experience.
Two lines of traffic were created in the Sheffield shopping centre aisles. The ‘slow lane’ and the ‘fast lane’. This new traffic system improved the customer flow. It now gives shoppers the choice of a quick shop or a slow shop. The Sheffield shopping centre has enjoyed constant growth which can be explained by the arrival of a new clientele in search of stress-free shopping.
With more than 25 million regular customers each year, Meadowhall is now the 9th most visited shopping centre in England.
Practical information
Meadowhall Centre, Sheffield, S9 1EP
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