In Stockholm, a night at a hotel is paid for in likes
In Stockholm, the Nordic Light Hotel offers its customers a discount depending on their popularity on social media.
The Nordic Light Hotel understands the importance of reputation as well as anyone. Rather than relying solely on classic services such as Yelp or Tripadvisor, they have gone directly to their customers by offering a discount which varies depending on their popularity on social media (Twitter, Facebook, Instagram…). It’s a simple yet effective way to advertise.
The gamble is as follows: the visibility offered by popular internet users comfortably outweighs the cost of a night at a hotel. To make the most of that, it’s easy: when the customers check in and check out, they have to share a status or a tweet mentioning in the hotel. In exchange, they get a reduction which goes from 5% to 100% of the cost of their stay.
The initiative benefits everyone: customers are happy to get a discount, while the hotel has enjoyed a significant increase in bookings. By doubling their free publicity and investing in their visibility and recommendations, they are getting publicity at no extra cost.
Vasaplan 7, 101 37